ESPN Deportes picks up Super Bowl Spanish-language rights …
ESPN Deportes has acquired Spanish-language broadcast rights to the 2019 National Football League (NFL) Super Bowl in the US.
The NFL and CBS Sports, which has English rights to the telecast for the showpiece event, reached an agreement with the US sports channel, which last televised Super Bowl 50 in 2015.
ESPN Deportes also presents weekly Monday Night Football games in Spanish throughout the NFL regular season, and covers a wild-card playoff game.
Last year, Spanish-language broadcast rights for the Super Bowl went to Fox Deportes.
“The NFL’s Hispanic fan base is fast-growing and passionate,” said Amanda Herald, vice president of media strategy and business development at the NFL.”
“As the broadcaster of Super Bowl LIII, it was important for us to find a Spanish-language partner to reach the NFL’s Hispanic fan base on the biggest day in television,” added Dan Weinberg, executive vice president, programming at CBS Sports, in a statement. “The presentation on ESPN will be a great complement to our broadcast on CBS.”
Freddy Rolón, vice president and general manager, ESPN Deportes, said: “Carrying Super Bowl LIII will be the perfect way for us to cap the NFL season, which will also include our presentation of the Mexico City MNF game and our plans to provide an ESPN2 MNF Spanish-language simulcast during the first nine weeks of the season.”