Univision Deportes is Set to Wrap Up 2017 With the Highest Soccer Viewing in the US in Any Language

Posted diciembre 15, 2017 6:22 pm by

NEW YORK–(BUSINESS WIRE)–Univision Deportes, the multimedia sports division of Univision
Communications Inc. (UCI) that also includes UDN (Univision Deportes
Network), the No. 1 Spanish-language sports network, will finish 2017 as
the leading sports brand delivering the most soccer viewing in the
country throughout 2017. This past year, Univision Deportes earned the
highest share of soccer viewing in the U.S. among 29 networks
broadcasting live soccer, claiming over 40% of all viewing across the
networks of Univision. Moreover, Univision Deportes led the industry by
broadcasting 19 out of 20 top-rated club soccer matches in 2017,
regardless of language.

“Univision Deportes’ portfolio expanded in 2017, further cementing our
reputation among fanáticos as the home of soccer, and propelling UDN
into another year of viewership success,” said Juan Carlos Rodriguez,
president of Univision Deportes. “Our commitment to deliver the
best-in-class sports content for our audience is stronger than ever, and
thanks to our team’s dedication we continue to be the No. 1 destination
for futboleros across the country.”

Having celebrated its fifth anniversary in April 2017, UDN continues to
be the fastest-growing sports network in primetime, averaging 110,000
Adults 18-49. Additionally, UDN has the highest composition of
millennial viewers among the major sports networks, +49% higher than the
ESPN Networks. In July 2017, UDN finished as the No. 2 sports network,
ahead of ESPN 2 and NBCSN.

Adding to Univision Deportes’ wins in 2017 is Liga MX, the most-watched
league in the country, regardless of language.

  • Liga MX averaged 210,000 Adults 18-49 on UDN in 2017, +42% percent
    better than NHL on NBCSN and +35% percent better than NBA on NBA-TV
    among Adults 18-49.
  • Live broadcast of the Liga MX Apertura 2017 Final on Univision
    simulcast on UDN delivered a combined 4.9 million Total Viewers 2+.
    The first leg between Monterrey versus Tigres UANL delivered 2.3
    million Total Viewers 2+ and 1.3 million Adults 18-49. Leg two
    delivered 2.6 million Total Viewers 2+ and 1.5 million Adults 18-48,
    making it the most-viewed soccer match of the now-completed Liga MX
    Apertura 2017 season.
  • The highest-rated regular season club soccer match of the year was the
    Guadalajara versus Tigres UANL Liga MX Clausura Final on Univision,
    averaging more than 2.7 million Total Viewers 2+, which was +137%
    percent higher than the most-viewed English Premier League match of
    the year on NBC Networks.

ADDITIONAL HIGHLIGHTS

MLS

For the season, MLS on UniMás and UDN averaged 288,000 Total Viewers 2+
and 148,000 Adults 18-49, up +13% and +6% with Total Viewers 2+ and
Adults 18-49, respectively, from the 2016 season on the same networks.
In a rematch of 2016’s championship game, the 2017 MLS Cup between
Toronto FC and Seattle Sounders FC on UniMás and UDN delivered 304,000
Total Viewers 2+ and 165,000 Adults 18-49.

CONCACAF Gold Cup

This past summer’s highly-anticipated 14th edition of the CONCACAF Gold
Cup solidified Univision Deportes’ position as the home of soccer.
Throughout 25 matches across 12 teams, broadcast of the competition
reached over 29 million Total Viewers 2+ and 13 million Adults 18-49.
Univision Deportes’ coverage garnered more than three-times the audience
versus FOX’s broadcast of the tournament. Taking place in July, the
tournament outperformed the Spanish-language broadcast of the FIFA
Confederations Cup by +23% with Total Viewers 2+ and +26% with Adults
18-49. Across the networks of Univision, Gold Cup averaged 1.4 million
Total Viewers 2+ and 766,000 Adults 18-49.

Mexican National Team

For the 8th consecutive year, the Mexican National Team is the
most-watched national soccer team in the U.S., regardless of language.
The Mexico versus USA World Cup qualifier in June was the most-watched
MNT match, averaging 4.2 million Total Viewers 2+ and 2.3 million Adults
18-49. MNT qualifiers on UCI were up +19% and +9% with Total Viewers 2+
and Adults 18-49, respectively, compared to all MNT qualifiers on UCI in
2016.

Bundesliga

This past November, Univision Deportes announced its finalization of a
three-year sublicensing deal with FOX Deportes for Spanish-language
rights to matches from Germany’s top soccer league, Bundesliga. The
top-rated Bundesliga match of the current season on any network,
regardless of language, aired on UniMás in October. The Hertha Berlin
versus FC Bayern Munich match averaged 171,000 Total Viewers 2+ and
96,000 Adults 18-49.

In 2018, Univision Deportes will continue to be the home of soccer in
America and will bring fans the best soccer in the world, by adding the
two top club soccer competitions from Europe, the UEFA Champions
League
and UEFA Europa League, as well as the best top
European national team action with the inaugural UEFA Nations League.

Source: Nielsen, NPM, L+SD data.

Visit corporate.univision.com
for more information on UCI, and follow @UCIPRTeam on Twitter
and Instagram.

About Univision Deportes

Univision Deportes is the multimedia sports division of Univision
Communications Inc. (UCI) and includes UDN, the No. 1 Spanish-language
sports network in the U.S. Univision Deportes’ portfolio of rights
includes all 18 teams in Liga MX, the Mexican National Team, the U.S.
Men’s Women’s National Teams, Major League Soccer, Copa MX, Copa
Centroamericana, Copa América, CONCACAF Gold Cup, CONCACAF Champions
League, international friendlies, select matches from Liga de Ascenso in
Mexico, Portuguese First Division, Dutch First Division, FC Barcelona TV
and Bayern Munich TV, Mexico’s Campeón de Campeones and SúperCopa, and
Formula 1. Univision Deportes is also the exclusive home to shows such
as Premios Univision Deportes, Solo Boxeo, Zona NBA, Republica
Deportiva, and Contacto Deportivo: the highest-rated Spanish-language
sports studio show in the U.S., and delivers comprehensive coverage
across platforms on all the latest from the NBA, NFL, MLB, and world of
boxing.

About Univision Communications Inc.

Univision Communications Inc. (UCI) is the leading media company
serving Hispanic America. The Company, a chief content creator in the
U.S., includes Univision Network, one of the top networks in the U.S.
regardless of language and the most-watched Spanish-language broadcast
television network in the country, available in approximately 90% of
U.S. Hispanic television households; UniMás, a leading Spanish-language
broadcast television network available in approximately 84% of U.S.
Hispanic television households; Univision Cable Networks, including
Galavisión, the most-watched U.S. Spanish-language entertainment cable
network, as well as UDN (Univision Deportes Network), the most-watched
U.S. Spanish-language sports cable network, Univision tlnovelas, a
24-hour Spanish-language cable network dedicated to telenovelas, ForoTV,
a 24-hour Spanish-language cable network dedicated to international
news, and an additional suite of cable offerings – De Película, De
Película Clásico, Bandamax, Ritmoson and Telehit; as well as an
investment in El Rey Network, a general entertainment English-language
cable network; Univision Local Media, which owns and/or operates 61
television stations and 58 radio stations in major U.S. Hispanic markets
and Puerto Rico; Univision Now, a direct-to-consumer, on demand and live
streaming subscription service;
Univision.com,
the most-visited Spanish-language website among U.S. Hispanics; and
Uforia, a music application featuring multimedia music content. The
Company also includes the Fusion Media Group (FMG), a division that
serves young, diverse audiences. FMG includes news and lifestyle
English-language cable network FUSION TV, and a collection of leading
digital brands that span a range of categories: technology (Gizmodo),
sports (Deadspin), music (TrackRecord), lifestyle (Lifehacker), modern
women’s interests (Jezebel), news and politics (Splinter), African
American news and culture (The Root), gaming (Kotaku), and car culture
(Jalopnik). FMG also includes the Company’s interest in comedy and news
satire brands The Onion, Clickhole and The A.V. Club. Headquartered in
New York City, UCI has content creation facilities and sales offices in
major cities throughout the United States. For more information, please
visit
corporate.univision.com.